Privacy Policy

Last Updated: January 2025

At Priceline, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard the data you provide when using our website, mobile applications, and related services. By accessing or using our services, you agree to the practices described in this policy.

Information We Collect

We may collect the following types of information when you interact with our platform:

Personal identification information such as your name, email address, phone number, and mailing address.
Payment and billing information, including credit card numbers and billing addresses.
Travel preferences, booking history, and itinerary details.
Device and browser information, including IP address, operating system, browser type, and unique device identifiers.
Location data when you enable location services on your device.
Information you provide through customer support interactions, surveys, or reviews.
Cookies, web beacons, and similar tracking technologies that help us understand how you use our services.

How We Use Your Information

We use the information we collect for the following purposes:

To process and manage your bookings, reservations, and transactions.
To communicate with you regarding confirmations, updates, and customer service inquiries.
To personalize your experience and provide tailored recommendations.
To improve our website, services, and overall user experience.
To send promotional offers, newsletters, and marketing communications, subject to your preferences.
To detect, prevent, and address fraud, security issues, and technical problems.
To comply with legal obligations and enforce our terms of service.

Information Sharing

We may share your personal information with the following parties:

Travel service providers such as hotels, airlines, car rental companies, and other partners necessary to fulfill your bookings.
Trusted third-party service providers who assist us with payment processing, data analytics, marketing, and customer support.
Affiliated companies within our corporate family for business and operational purposes.
Law enforcement agencies or government authorities when required by law or to protect our legal rights.

We do not sell your personal information to third parties for their independent marketing purposes without your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to safeguard your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

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Your Rights and Choices

You have the right to access, update, correct, or delete your personal information. You may also opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or adjusting your account settings. Depending on your jurisdiction, you may have additional rights under applicable privacy laws, including the right to data portability and the right to restrict processing.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver relevant content. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this page periodically to stay informed about how we protect your information. Any modifications will be effective upon posting the revised policy on this page.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us through the contact options available on our website. We are committed to addressing your inquiries in a timely and transparent manner.